In a significant development, Apple has approved the Epic Games Store for iPhones and iPads in the European Union. This decision comes after a series of rejections and public disputes between the two companies, marking a notable shift in Apple’s stance on third-party app stores under the EU’s Digital Markets Act (DMA).
Key Takeaways
- Apple has approved the Epic Games Store for iOS devices in the EU.
- The approval follows multiple rejections and public disputes between Apple and Epic Games.
- The decision is influenced by the EU’s Digital Markets Act, which mandates more open app ecosystems.
Background
Apple and Epic Games have been embroiled in a legal and public battle since 2020, primarily over Apple’s App Store policies and the 30% commission it charges on in-app purchases. Epic Games, the developer behind popular games like Fortnite, has been pushing for more open app ecosystems, which led to the creation of its own app store.
Initial Rejections
Earlier this week, Epic Games announced that Apple had rejected its submission for the Epic Games Store twice. The rejections were reportedly due to the design and labeling of certain buttons, which Apple claimed were too similar to those used in its own App Store. Epic argued that these rejections were arbitrary and obstructive, and in violation of the DMA.
Public Dispute
Epic Games took to social media to voice its frustrations, stating that Apple’s rejections were hindering its efforts to launch the Epic Games Store in the EU. The company also reported the issue to the European Commission, which is responsible for enforcing the DMA. This public callout appears to have played a role in Apple’s decision to approve the app.
Apple’s Change of Heart
Later the same day, Apple reversed its decision and approved the Epic Games Store. However, Apple has requested that Epic make changes to the design of the buttons in a future update. This approval is seen as a temporary measure, with Apple indicating that it expects compliance with its guidelines in subsequent submissions.
Impact of the Digital Markets Act
The DMA, which came into force in March 2024, aims to create a more competitive digital market by reducing the dominance of major tech companies. One of its key provisions is the requirement for platforms like iOS to allow third-party app stores. Apple’s approval of the Epic Games Store is a direct result of these new regulations.
Future Implications
While the approval of the Epic Games Store is a significant win for Epic, it also sets a precedent for other developers seeking to launch alternative app stores on iOS. This move could lead to a more diverse app ecosystem, benefiting both developers and consumers. However, the ongoing adjustments and compliance requirements indicate that the relationship between Apple and third-party developers will continue to evolve.
Conclusion
Apple’s approval of the Epic Games Store for iOS devices in the EU marks a pivotal moment in the ongoing battle between the two companies. Influenced by the DMA, this decision could pave the way for a more open and competitive app market, although challenges and adjustments are likely to continue.
Sources
- Apple Approves Epic Games Store for iPhone and iPad in EU – MacRumors, MacRumors.
- Apple okays Epic Games marketplace app in Europe | Reuters, Reuters.
- Apple approves Epic Games Store for iOS, AppleInsider.
- Epic says that Apple has accepted its third-party app store, Engadget.
- Apple okays Epic Games marketplace app in Europe, Yahoo Finance.