Apple has announced the permanent closure of its retail store at the Väla Centrum shopping mall near Helsingborg, Sweden, effective after July 13. This decision will leave Sweden with only two Apple Stores, as the company plans to open a new location at the Mall of Scandinavia near Stockholm later this year.
Key Takeaways
- Apple Väla Centrum store near Helsingborg, Sweden, will close permanently after July 13.
- Sweden will be left with only two Apple Stores until the new Mall of Scandinavia location opens.
- Customers in Helsingborg will need to travel to Malmö, about an hour away, for the nearest Apple Store.
Apple Väla Centrum Closure
The Apple Store at Väla Centrum, one of only three Apple retail locations in Sweden, will close its doors permanently after July 13. The closure was initially announced in January, but the specific date was only recently confirmed. The store, which has been in operation for nearly 11 years, will leave a significant gap for Apple customers in the Helsingborg area.
New Store at Mall of Scandinavia
While the Väla Centrum store is closing, Apple has plans to open a new retail location at the Mall of Scandinavia near Stockholm. However, the grand opening date for this new store has not yet been announced. This new location aims to serve the Stockholm area and potentially attract customers from other parts of Sweden.
Impact on Customers
The closure of the Väla Centrum store means that customers in the Helsingborg area will now have to travel approximately one hour to reach the nearest Apple Store in Malmö. This could be inconvenient for many, especially those who rely on the store for purchasing and servicing Apple products.
Historical Context
Apple’s presence in Sweden has been relatively limited, with only three retail locations in the country. The Väla Centrum store was the newest of the three, making its closure somewhat surprising. Nearly a decade ago, Apple attempted to open a flagship store in Stockholm but faced opposition from local leaders, leading to the project’s cancellation.
Future Outlook
Despite the closure, Apple remains committed to serving its Swedish customers. The upcoming store at the Mall of Scandinavia is expected to offer a modern and comprehensive retail experience. Until then, customers will have to rely on the remaining stores in Malmö and Täby for their Apple needs.
For more updates on Apple’s retail strategy and new store openings, stay tuned to our coverage.