Apple has officially expanded the availability of its Vision Pro headset to five more countries: Australia, Canada, France, Germany, and the UK. This marks a significant step in the global rollout of the spatial computing device, which was initially available only in the United States.
Key Takeaways
- Vision Pro is now available in Australia, Canada, France, Germany, and the UK.
- The global rollout began on June 14, with pre-orders opening in three countries.
- The first customers in China, Japan, and Singapore received their units on June 28.
- The device was first announced at WWDC 2023 and went on sale in the U.S. earlier this year.
- IDC suggests that most potential U.S. customers have already purchased the device.
Global Rollout Details
The Vision Pro was first announced at Apple’s Worldwide Developers Conference (WWDC) in 2023. However, it didn’t go on sale until this year, initially limited to the U.S. market. Pre-orders in the U.S. opened in January, and the first units were available on February 2.
Last month, Apple announced that the global rollout would begin with China, Japan, and Singapore. The first customers in these countries received their units on June 28. On the same date, pre-orders opened in Australia, Canada, France, Germany, and the UK. As of today, the Vision Pro is available for purchase in these five additional countries.
Market Impact
The expansion to more countries is expected to boost sales of the Vision Pro, although the extent of this increase remains uncertain. According to IDC, most potential customers in the U.S. have already bought the device, and the firm expects sales to decline sharply this quarter.
Purchasing Experience
In the UK, testing the purchase process revealed that in-store pickup was not available, but delivery was possible within two days. This suggests that Apple is focusing on ensuring a smooth delivery experience for its customers in the newly added countries.
Conclusion
The expansion of Vision Pro to more countries marks a significant milestone for Apple as it continues to push the boundaries of spatial computing. Whether this will lead to a substantial increase in sales remains to be seen, but it undoubtedly opens up new markets for the innovative device.
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