Apple has announced a reduction in iPhone prices in India, following the Indian government’s decision to cut import duties on smartphones. This marks the first time Apple has reduced prices on its current-generation Pro models in the country.
Key Takeaways
- Apple has reduced iPhone prices in India after the government cut import duties on smartphones from 20% to 15%.
- The price cuts range from ₹300 for base models to ₹6,000 for Pro models.
- This is the first time Apple has reduced prices on current-generation Pro models in India.
- Despite the price cuts, iPhones remain significantly more expensive in India compared to the U.S.
Background
The Indian government recently announced a reduction in import duties on mobile phones and some key components from 20% to 15%. This move is expected to benefit major smartphone manufacturers, including Apple, which imports its iPhone Pro and Pro Max models while manufacturing other models locally.
New iPhone Prices
Apple has updated its website with the new prices for various iPhone models. Here is a comparison of the old and new prices:
| iPhone Model | Storage Variant | Old Price (₹) | New Price (₹) |
|---|---|---|---|
| iPhone 15 | 128GB | ₹79,900 | ₹79,600 |
| 256GB | ₹89,900 | ₹89,600 | |
| 512GB | ₹109,900 | ₹109,600 | |
| iPhone 15 Plus | 128GB | ₹89,900 | ₹89,600 |
| 256GB | ₹99,900 | ₹99,600 | |
| 512GB | ₹119,900 | ₹119,600 | |
| iPhone 15 Pro | 128GB | ₹134,900 | ₹129,800 |
| 256GB | ₹144,900 | ₹139,800 | |
| 512GB | ₹164,900 | ₹159,700 | |
| 1TB | ₹184,900 | ₹179,400 | |
| iPhone 15 Pro Max | 256GB | ₹159,900 | ₹154,000 |
| 512GB | ₹179,900 | ₹173,900 | |
| 1TB | ₹199,900 | ₹193,500 | |
| iPhone 14 | 128GB | ₹69,900 | ₹69,600 |
| 256GB | ₹79,900 | ₹79,600 | |
| 512GB | ₹99,900 | ₹99,600 | |
| iPhone SE | 64GB | ₹49,900 | ₹47,600 |
Market Impact
The price reduction is expected to make iPhones more accessible to Indian consumers, although they remain significantly more expensive than in the U.S. For example, the base iPhone 15 Pro model costs $999 in the U.S. but is priced at ₹1,55,000 ($1,550) in India.
Strategic Move
Apple’s decision to cut prices comes at a time when the company is facing a slowdown in demand in China. By making iPhones more affordable in India, Apple aims to boost its market share in one of its fastest-growing markets. The company has already seen a 42% increase in revenue from India, reaching $8.7 billion in 2023.
Future Prospects
Looking ahead, Apple plans to start assembling its next-generation Pro models in India. This move is expected to further reduce costs and make iPhones more affordable for Indian consumers. Other tech giants like Google are also planning to start manufacturing their smartphones in India, indicating a growing trend of local production in the country.
Sources
- Apple reduces iPhone prices in India, here are all the new prices – Times of India, Times of India.
- iPhone prices cut in India in new first for Apple, following tax cuts – 9to5Mac, 9to5Mac.
- Apple Lowers iPhone Prices in India After Country Reduces Taxes, PYMNTS.com.
- Apple cuts iPhone price in India amid China slowdown | TechCrunch, TechCrunch.