Apple’s Vision Pro spatial computing headset has officially launched in China mainland, Hong Kong, Japan, and Singapore. This marks the first time the device is available outside the United States, where it has been on sale since February.
Key Takeaways
- Global Expansion: The Vision Pro is now available in China, Hong Kong, Japan, and Singapore.
- Pricing: The base 256GB version is priced at CNY 30,000 in China, HKD 28,000 in Hong Kong, JPY 600,000 in Japan, and SGD 5,300 in Singapore.
- Upcoming Markets: The device will launch in the UK, France, Germany, Australia, and Canada on July 12.
- Mixed Reviews: While the hardware and technology have been praised, there are concerns about the device’s functionality, gesture-based control, weight, and comfort.
- visionOS 2: The first major update to the Vision Pro’s operating system includes new features like a redesigned Photos app with SharePlay support and a larger ultra-wide version of Mac Virtual Display.
Launch Celebration
Customers across China mainland, Hong Kong, Japan, and Singapore visited Apple Store locations to test out the Apple Vision Pro. Apple team members celebrated with the first customers, offering a guided demo experience exclusive to Apple Retail. Customers can also book a personal one-on-one demo online to explore the range of capabilities of spatial computing.
Pricing and Availability
The Vision Pro is priced differently across the new markets:
| Country | Price | Availability Date |
|---|---|---|
| China | CNY 30,000 | June 28 |
| Hong Kong | HKD 28,000 | June 28 |
| Japan | JPY 600,000 | June 28 |
| Singapore | SGD 5,300 | June 28 |
| UK | GBP 3,500 | July 12 |
| France | EUR 4,000 | July 12 |
| Germany | EUR 4,000 | July 12 |
| Australia | AUD 6,000 | July 12 |
| Canada | CAD 5,000 | July 12 |
Market Response
Consumer interest in the $3,499 headset has reportedly waned in the United States, where sales have slowed since its launch. The staggered release in additional markets is expected to reinvigorate enthusiasm for the device.
visionOS 2 Update
During WWDC earlier this month, Apple announced visionOS 2, the first major update to the Vision Pro’s operating system. The update includes several new features and changes:
- A redesigned Photos app with SharePlay support
- The ability to turn existing 2D photos into spatial photos
- A larger ultra-wide version of Mac Virtual Display, equivalent to two 4K monitors side by side
- Support for a physical mouse
Conclusion
The global rollout of the Apple Vision Pro marks a significant step for Apple in expanding its spatial computing technology. With mixed reviews and a high price point, it remains to be seen how the device will be received in these new markets.